Wallet-integreated Ai Chatbot

Real Funded

Operating in the highly competitive proprietary trading space, the project required a clear identity, structured product communication and a platform capable of converting interest into funded traders. Our work spanned brand strategy, visual identity, UX architecture and full Webflow development, creating a cohesive system that positions RealFunded as a credible and performance-driven player in the global trading market.
Reporting
Full Client Tenure
5,000
Traders in the first year
functionality
Website Size
Market
Service:
Visual Identity
Image Title
Every project here started with a challenge β€” a launch, a shift, a step up. We built the right system for each one.
Image Title
Every project here started with a challenge β€” a launch, a shift, a step up. We built the right system for each one.
Real Funded brand and colour palette designed by KNSY
Service:
Visual Identity
Image Title
Every project here started with a challenge β€” a launch, a shift, a step up. We built the right system for each one.
Real Funded website designed by KNSY on a macbook
Image Title
Every project here started with a challenge β€” a launch, a shift, a step up. We built the right system for each one.
Real Funded website account section displayed on an Iphone
Image Title
Every project here started with a challenge β€” a launch, a shift, a step up. We built the right system for each one.
digitised Mclaren Senna with Real Funded branded vinyls designed by KNSY
photograph of the Mclaren Senna with Real Funded branded vinyls designed by KNSY used in a video campaign
Real Funded slogan – "Your Trading Potential, Realised", printed on the back of a black hoodie
Real Funded social media posts designed by KNSY
Image Title
Every project here started with a challenge β€” a launch, a shift, a step up. We built the right system for each one.

Systems Backed by Results

Project breakdown

DeFAI partnered with KNSY to design and visualise the AI Chatbot for its wallet-integrated DeFi application. With a product centred around AI-driven trading and on-chain execution, the team required strong UI direction and high-impact product animation.
Client
RealFunded was a proprietary trading platform built for serious traders offering funded accounts, structured evaluation and a clear pathway to trading with real capital. When they came to KNSY, there was nothing. No brand, no identity, no web presence. Just a concept and the conviction that the prop trading space needed a platform built on credibility rather than hype.
Objective
The prop trading market is crowded and trust is everything. Traders are sceptical, the competition is loud, and the difference between a platform that converts and one that doesn't comes down to how credible it feels. RealFunded needed a brand and digital presence that communicated exactly what the name promised – real traders, real capital, real results. Built from scratch and built to compete globally from day one.
1
Client Discovery
Sessions to uncover the vision, values and positioning behind RealFunded.
2
User Research
Analysed trader behaviour, trust signals and friction points across the prop trading space.
3
Strategy
Defined the brand direction, target audience and messaging framework to position RealFunded globally.
4
Visual Identity
Full brand system built from scratch β€” logo, colour, typography and visual language built around credibility.
5
UXΒ (User Experience)
Low-fidelity wireframes mapping the full user journey, prioritising clarity and conversion.
6
UI (User Interface)
Full visual system and interactive prototype. Delivered with Figma.
7
Front-End Development
Pixel-perfect Webflow build, interactive and production-ready from day one.
8
Social Media Management
Ongoing content direction and creative output built to grow and retain a global trading audience.
9
Ad Creative Set
Performance-focused visuals built for paid and organic across multiple markets.
10
Car Vinyl Set
Brand applied to vehicle wrap β€” built for a fast-paced video campaign.
11
Handover
Full asset pack, documentation and specs delivered clean and ready to scale.
Service:
Visual Identity
Image Title
Every project here started with a challenge β€” a launch, a shift, a step up. We built the right system for each one.
System Stack

Case Studies & Results

Proof, Not Promises

Turn-around
Clients served:
Timezone operation:
Each project is built to solve real problems, improve performance and deliver in live environments.

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