From idea to infrastructure

How we built BRC's full product ecosystem — from a single brand asset to $86m in on-platform transaction volume

BRC came to us with an existing brand identity and real technical depth — crypto transfers, exchange, and blockchain domain trading. They had nothing built to make any of it usable: no app interface, no website, and no way to communicate emerging Web3 technology to a wider audience.

[The Win]

Project runtime:

6 months

Brand identity only → full product ecosystem across app, web & marketing

Image Title

Every project here started with a challenge — a launch, a shift, a step up. We built the right system for each one.

Service:

Visual Identity

Image Title

Every project here started with a challenge — a launch, a shift, a step up. We built the right system for each one.

BRC app website ui screens designed by KNSY

Service:

Visual Identity

Image Title

Every project here started with a challenge — a launch, a shift, a step up. We built the right system for each one.

[The Brief]

Start Date

February 2023

Design and develop the entire digital visibility stack from the ground up — product, web, and marketing — in a way that made emerging blockchain technology feel modern, credible, and accessible to a wider audience.

[The Solution]

End Date

July 2024

Started with discovery, not design

Before any screens got drawn, we ran strategy sessions on product goals, positioning, and platform direction, paired with research into crypto user behaviour and platform expectations. The interface system was built on top of that, not guessed at.

Designed one system across app, web, and marketing

Rather than treating the app, the website, and social as separate deliverables, we built a single scalable design system and applied it consistently across all three — 50+ app screens, a full Webflow site, and a branded social media kit, in both 2D and 3D.

Made complex crypto functionality feel simple to use

Crypto transfers, exchange, and blockchain domain trading are functionally dense. We planned the user journeys and interface flows to strip that complexity down to something a non-technical user could pick up without friction.

Shipped fast, without cutting the process

Discovery, research, design system, UX, UI, website, development, social kit, and handover — the full nine-stage process, delivered in 12 weeks.

Service:

Visual Identity

Image Title

Every project here started with a challenge — a launch, a shift, a step up. We built the right system for each one.

Service:

Visual Identity

Image Title

Every project here started with a challenge — a launch, a shift, a step up. We built the right system for each one.

Collage of mobile app screens designed by KNSY

[Outcome]

From a single brand asset to a fully live product ecosystem

Shipped a complete app, web, and marketing system in 12 weeks

Platform has since processed $86m in transaction volume on web3 domains

Thankyou. One of our advisers will be in touch soon.

Oops! Something went wrong while submitting the form.

How we built BRC's full product ecosystem — from a single brand asset to $86m in on-platform transaction volume

Get Started

Join 100+ brands that made the move