With 12+ products moving in parallel — a Layer-2 blockchain, VPN, DeFi hub, NFT marketplace, and data economy app — the first job was understanding how they all fit together. Client discovery covered the full product suite, the growth ambitions behind each one, and where they overlapped, so nothing was designed in isolation before a single screen was touched.

A crowded category needed a clear point of view. We worked through how LayerAI shows up, who it's actually speaking to across a genuinely broad user base, and how it positions and competes against a fast-moving field of AI and crypto projects all fighting for the same attention.

Twelve products under one roof is a lot to navigate. Low-fidelity wireframes came first, focused on flow and filtering so users could move between a blockchain, a VPN, a marketplace, and everything in between without friction — the goal was to make something this layered feel simple to use, not to hide the complexity but to organise it.

From wireframes, we built out the complete visual system — components, patterns, and states designed to hold together across every product — and handed it over as an interactive prototype in Figma so the team could see and test the flow before development.

The website came together as a 30+ page site, built on a CMS with its own blog system and live, API-connected price data, and shipped fast and responsive so it could scale with the project rather than need rebuilding every time something new launched.